Privacy notice

This website is operated by SafeTrading.com, a trading name (not a registered company). For privacy questions, email media@safetrading.com.

SafeTrading does not currently:

• use analytics or advertising trackers;
• set cookies;
• offer accounts, forms, newsletters or comments.

If you email us, we receive your email address and whatever you include in your message. We use it to reply and keep it for two years.

The site is hosted by Vercel. As with any website, serving a page involves processing technical information about the request, such as your IP address, browser type, the page requested and the time. Vercel processes this to deliver and secure the site, and keeps request logs for a limited period under its own privacy policy. We look at those logs only to fix problems or deal with abuse.

The site’s domain name system is run by Cloudflare without its proxy, so Cloudflare resolves the address but does not serve the pages. Fonts are served from our own domain, and no third-party font or script requests are made when you load a page.

We handle personal data under the UK GDPR and the Data Protection Act 2018. We reply to emails and keep the site secure on the basis of our legitimate interests. You can ask for a copy of the personal data we hold about you, ask us to correct or delete it, or object to how we use it, by emailing media@safetrading.com. If you are unhappy with our response, you can complain to the Information Commissioner’s Office at ico.org.uk.

If we add analytics, forms or any other service that collects personal information, we will update this notice before the change goes live, and record the date of the update here. Last updated: October 25, 2026.